• Mini LED. Absolute brightness and contrast
• Lifelike contrast with deep blacks and dramatic highlights
• Extended colour volume, now see every shade and hue
• Everything upscaled close to 4K quality
• Less noise. Less blur. More clarity in every picture
• Intelligent motion processing for fast-moving, blur-free scenes
• Beautiful colours. Any angle. Any environment
• Synchronised. Maximised. Cinema-like sound
• Sound and pictures, precisely aligned
• What you want to watch all in one place
• Just say what you want to see - Hands-free Voice Search
• Auto HDR Tone Mapping
• Auto Genre Picture Mode
• Game Menu - One place for all your game settings
• Prestige 3-way stand, stylish and versatile smart and versatile

Like getting a front-row ticket to the game itself, our Cognitive Processor XR understands how humans see and hear in real-life. For example, it recognises that you will be focusing on the player with the ball, and that the sound of the crowd should roar from all directions. Scenes are then recreated in your living room that are so realistic, you can see them unfold in front of your eyes and hear the action all around you.

Our latest Mini LED adds to this genuine realism, with more dynamic pictures, dazzling lights, deep blacks, and beautifully natural mid-tones. You won't see flare or halos around highlights on this TV either.

Our new XR Triluminos Pro display is infused with over a billion different real-world colours, and high-speed sports are smooth, clear and blur-free, thanks to XR Motion Clarity. Our X-Wide Angle technology ensures consistent picture quality from any viewing angle, whilst X-Anti Reflection reduces glare caused by sunlight and lamps.

Our advanced Acoustic Multi Audio+ technology brings the sound of the stadium home too, creating sound that appears to come directly from where it's happening on-screen.

The smooth, aluminium Seamless Edge Bezel will harmonise with any interior, and the 3-way TV stand offers ultimate flexibility.

Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, Black Equaliser, Crosshair (available in six different styles), and Custom Screen, which allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on a target or opposition player.

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

You can even save up to 32% more energy with this TV! Our new Eco Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*

BRAVIA CAM is compatible, inviting you to enjoy video chats on the big screen, and more.

Crunchyroll - the largest anime streaming service in the world – is included on the X95L too. With a vast library of anime, manga, and other original content, movies and shows are translated and subtitled or dubbed, so you can enjoy in a variety of languages.
PrimeSupport: Our professional service package
You enjoy all the fantastic picture & sound quality of our consumer TV range, combined with the added peace of mind of our PrimeSupport Professional Service package and after sales support which includes:
- Access to our Elite helpdesk for integrator-focused, knowledgable technical support
- Advanced Exchange of any faulty products, with technical assistance for swap & install on premise, wherever possible
-3 years standard cover , with option to extend by additional 2 years

*Default setting versus most energy efficient setting using ECO Dashboard. Consumption difference measured by 85X95L, percentage may differ by model.

• EU Energy Label
• leaflet