LG · MPN: 27U731SB-W.AEK
£322.99
inc. VAT
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Key specs

  • Operating system installedwebOS
  • Display resolution3840 x 2160 pixels
  • Response time5 ms
  • Display diagonal68.6 cm (27")
  • Panel typeIPS
All specifications

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FREE delivery

Express £9.99

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LG 27" 4K UHD Monitor (27U731SB-W)
Now £322.99

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Overview

One screen. Endless possibilities.
Experience stunning 4K picture quality for work and play, with possibilities that fit your day. Powered by webOS, manage home office tasks without a dedicated PC and enjoy a wide range of content, seamlessly balancing productivity and entertainment on a single screen.

Versatile display for both work and play
4K UHD (3840x2160) IPS display lets you experience visual immersion, whether you're working or enjoying entertainment.

Home Office ready without a dedicated PC
webOS brings essential Office apps directly to your Home Office, enabling you to work without a dedicated PC at your desk. From document creation to file management, cloud-based applications support everyday productivity on screen, while webOS lets you access your PC remotely through remote PC when needed.

Seamless channel surfing
Thanks to webOS, enjoy seamless access to a wide range of content through popular apps like Netflix, Prime Video, Disney+, YouTube, and Apple TV.Personalized recommendations, Sports, Gaming apps, along with intuitive remote control, create a seamless viewing experience. Meanwhile, the 3-side virtually borderless slim white design and integrated speakers enhance visual immersion and sound quality.

Style your space with over 4,500 curated artworks
With LG Gallery+, explore a wide range of curated artworks from partners like The National Gallery, MMCA, Magnum, and more. Display art on your smart monitor to enhance your workspace or personal space, bringing visual inspiration into your daily routine.

Optimal brightness in any light
Auto Brightness Control automatically adjusts brightness based on ambient lighting, supporting comfortable viewing in any environment.

Smart connectivity for seamless device sharing
Share content to the monitor with Google Cast*** as a fast and seamless way to connect. AirPlay 2* for Apple devices and Screen Share** for Android devices provide additional options for flexible mirroring and media transfer. Enjoy smooth viewing and audio on a larger screen with minimal steps, across all your favorite devices.

AI Picture Pro, upscales every frame with pixel precision
Enjoy your LG Smart Monitor without compromising visual quality. AI Super Upscaling intelligently analyzes individual objects within a scene and enhances them to deliver improved picture quality, while Dynamic Tone Mapping Pro ensures balanced brightness and precise detail for each object. AI Picture Pro optimizes overall image quality, creating a clearer, more immersive viewing experience on webOS.

Vivid color and deeper contrast for clear visuals
HDR10 Pro enhances highlights and shadows to deliver clearer detail and deeper visual depth when accessing content via webOS. With up to 90% DCI-P3 color coverage, the display also brings richer, more expressive color for a more dynamic 4K viewing experience. AI HDR Remastering automatically optimizes color, brightness, and contrast, elevating SDR picture quality to HDR levels for richer, more realistic visuals.

AI Sound Pro fine-tunes your sound for impact
AI Surround Sound delivers immersive, room-filling audio with Virtual 11.1.2 Ch, creating a multi-dimensional sound experience. AI Object Remastering automatically extracts and separates dialogue, music, and effects, then remasters them for enhanced voice clarity and richer musical expression—so every word is heard clearly and each genre stays true to its original intent. Within webOS, AI Sound Pro intelligently balances sound to support a clear and immersive listening experience.

Easily navigate and point like an air mouse to enjoy AI Hub
Control your Smart Monitor easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.

Get personalized content recommendations and information
Generative AI delivers recommendations based on context such as content type, time of day, and preferences. AI Concierge provides personalized content suggestions and information, while Generative AI supports image and music generation, allowing you to search, discover, and create directly on the Smart Monitor with the AI Magic Remote.

Multitasking hub with powerful connectivity
The USB-C® port supports display, data transfer, and device charging (up to 65W), enabling seamless laptop connectivity—all at the same time through a single cable. With multiple ports including 2× HDMI, 2× USB, and USB-C®, the smart monitor is compatible with a wide range of devices, ensuring smooth connectivity while keeping your desk clutter-free for optimal space utilization.

Easy to optimize effortlessly with LG Switch
The LG Switch app helps optimize your monitor for work and everyday use on a PC. Manage windows and smart functions with your keyboard and mouse, switch between PC and webOS with shortcut keys, and arrange apps within a single input using mapped hotkeys.

Specifications

Audio

Built-in speaker(s)Yes
RMS rated power10 W

Performance

Built-in cameraYes
Operating system installedwebOS
Flicker-free technologyYes
Operating system version26
Show all 56 specificationsShow fewer specifications

Display

Display brightness (typical)350 cd/m²
Screen shapeFlat
Display number of colours1.07 billion colours
Native aspect ratio16:9
Maximum refresh rate60 Hz
HD type4K Ultra HD
Display technologyLCD
Viewing angle, horizontal178°
Viewing angle, vertical178°
Pixel pitch0.1554 x 0.1554 mm
Display resolution3840 x 2160 pixels
Response time5 ms
Display diagonal68.6 cm (27")
Contrast ratio (typical)1000:1
High Dynamic Range (HDR) supportedYes
Panel typeIPS
DCI-P3 coverage90%
High Dynamic Range (HDR) technologyHigh Dynamic Range 10 (HDR10)
Display diagonal (metric)68.4 cm
Response time measurement typeGTG (Gray to Gray)

Multimedia

Number of speakers2

Design

Market positioningSmart
Product colourWhite

Ports & interfaces

Built-in USB hubYes
USB Type-A downstream ports quantity2
HDMI ports quantity2
HDMIYes
USB Power Delivery (USB PD)Yes
USB Power Delivery up to65 W
Number of USB Type-C upstream ports quantity1
BluetoothYes
Wi-FiYes

Ergonomics

VESA mountingYes
Panel mounting interface100 x 100 mm

Power

Power supply typeExternal
AC input voltage100 - 240 V
AC input frequency50/60 Hz
Power consumption (off)0.5 W

Weight & dimensions

Height (without stand)372.6 mm
Depth (without stand)45.6 mm
Width (without stand)613.2 mm
Width (with stand)613.2 mm
Depth (with stand)209.9 mm
Height (with stand)452 mm
Weight (with stand)5.6 kg
Weight (without stand)4.5 kg
Package width768 mm
Package depth435 mm
Package height130 mm
Package weight7.8 kg

Delivery & returns

Delivery

  • FREE standard delivery on orders over £50, otherwise £4.95 (3–5 working days).
  • Express delivery £9.99 (1–3 working days) on selected products, UK mainland.
  • PlayStation and Arozzi products use a 5–7 working-day service.
  • Orders are processed within 24 hours, Monday to Friday excluding bank holidays. All deliveries must be signed for.

Returns

  • Changed your mind? Tell us within 14 days of receiving your item, then return it within a further 14 days, unused and in its original packaging. A minimum £9.99 collection fee applies.
  • Faulty or damaged on arrival? Contact us within 48 hours of delivery.
  • Custom-built PCs can only be returned if faulty. Opened headphones, earphones and AirPods can't be returned for hygiene reasons.

Full delivery information · Full returns policy