{"product_id":"lg-27-4k-uhd-monitor-27u731sb-w","title":"LG 27\" 4K UHD Monitor (27U731SB-W)","description":"\u003cdiv id=\"icepim-long-desc\"\u003e\u003cp id=\"ice_long_description\"\u003e\u003cb\u003eOne screen. Endless possibilities.\u003c\/b\u003e\u003cbr\u003eExperience stunning 4K picture quality for work and play, with possibilities that fit your day. Powered by webOS, manage home office tasks without a dedicated PC and enjoy a wide range of content, seamlessly balancing productivity and entertainment on a single screen.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eVersatile display for both work and play\u003c\/b\u003e\u003cbr\u003e4K UHD (3840x2160) IPS display lets you experience visual immersion, whether you're working or enjoying entertainment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHome Office ready without a dedicated PC\u003c\/b\u003e\u003cbr\u003ewebOS brings essential Office apps directly to your Home Office, enabling you to work without a dedicated PC at your desk. From document creation to file management, cloud-based applications support everyday productivity on screen, while webOS lets you access your PC remotely through remote PC when needed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSeamless channel surfing\u003c\/b\u003e\u003cbr\u003eThanks to webOS, enjoy seamless access to a wide range of content through popular apps like Netflix, Prime Video, Disney+, YouTube, and Apple TV.Personalized recommendations, Sports, Gaming apps, along with intuitive remote control, create a seamless viewing experience. Meanwhile, the 3-side virtually borderless slim white design and integrated speakers enhance visual immersion and sound quality.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eStyle your space with over 4,500 curated artworks\u003c\/b\u003e\u003cbr\u003eWith LG Gallery+, explore a wide range of curated artworks from partners like The National Gallery, MMCA, Magnum, and more. Display art on your smart monitor to enhance your workspace or personal space, bringing visual inspiration into your daily routine.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eOptimal brightness in any light\u003c\/b\u003e\u003cbr\u003eAuto Brightness Control automatically adjusts brightness based on ambient lighting, supporting comfortable viewing in any environment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSmart connectivity for seamless device sharing\u003c\/b\u003e\u003cbr\u003eShare content to the monitor with Google Cast*** as a fast and seamless way to connect. AirPlay 2* for Apple devices and Screen Share** for Android devices provide additional options for flexible mirroring and media transfer. Enjoy smooth viewing and audio on a larger screen with minimal steps, across all your favorite devices.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAI Picture Pro, upscales every frame with pixel precision\u003c\/b\u003e\u003cbr\u003eEnjoy your LG Smart Monitor without compromising visual quality. AI Super Upscaling intelligently analyzes individual objects within a scene and enhances them to deliver improved picture quality, while Dynamic Tone Mapping Pro ensures balanced brightness and precise detail for each object. AI Picture Pro optimizes overall image quality, creating a clearer, more immersive viewing experience on webOS.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eVivid color and deeper contrast for clear visuals\u003c\/b\u003e\u003cbr\u003eHDR10 Pro enhances highlights and shadows to deliver clearer detail and deeper visual depth when accessing content via webOS. With up to 90% DCI-P3 color coverage, the display also brings richer, more expressive color for a more dynamic 4K viewing experience. AI HDR Remastering automatically optimizes color, brightness, and contrast, elevating SDR picture quality to HDR levels for richer, more realistic visuals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAI Sound Pro fine-tunes your sound for impact\u003c\/b\u003e\u003cbr\u003eAI Surround Sound delivers immersive, room-filling audio with Virtual 11.1.2 Ch, creating a multi-dimensional sound experience. AI Object Remastering automatically extracts and separates dialogue, music, and effects, then remasters them for enhanced voice clarity and richer musical expression—so every word is heard clearly and each genre stays true to its original intent. Within webOS, AI Sound Pro intelligently balances sound to support a clear and immersive listening experience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEasily navigate and point like an air mouse to enjoy AI Hub\u003c\/b\u003e\u003cbr\u003eControl your Smart Monitor easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eGet personalized content recommendations and information\u003c\/b\u003e\u003cbr\u003eGenerative AI delivers recommendations based on context such as content type, time of day, and preferences. AI Concierge provides personalized content suggestions and information, while Generative AI supports image and music generation, allowing you to search, discover, and create directly on the Smart Monitor with the AI Magic Remote.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMultitasking hub with powerful connectivity\u003c\/b\u003e\u003cbr\u003eThe USB-C® port supports display, data transfer, and device charging (up to 65W), enabling seamless laptop connectivity—all at the same time through a single cable. With multiple ports including 2× HDMI, 2× USB, and USB-C®, the smart monitor is compatible with a wide range of devices, ensuring smooth connectivity while keeping your desk clutter-free for optimal space utilization.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEasy to optimize effortlessly with LG Switch\u003c\/b\u003e\u003cbr\u003eThe LG Switch app helps optimize your monitor for work and everyday use on a PC. Manage windows and smart functions with your keyboard and mouse, switch between PC and webOS with shortcut keys, and arrange apps within a single input using mapped hotkeys.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv id=\"icepim-attributes\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth colspan=\"2\"\u003eAudio\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuilt-in speaker(s)\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRMS rated power\u003c\/td\u003e\n\u003ctd\u003e10 W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth colspan=\"2\"\u003ePerformance\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuilt-in camera\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating system installed\u003c\/td\u003e\n\u003ctd\u003ewebOS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlicker-free technology\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating system version\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth colspan=\"2\"\u003eDisplay\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay brightness (typical)\u003c\/td\u003e\n\u003ctd\u003e350 cd\/m²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen shape\u003c\/td\u003e\n\u003ctd\u003eFlat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay number of colours\u003c\/td\u003e\n\u003ctd\u003e1.07 billion colours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNative aspect ratio\u003c\/td\u003e\n\u003ctd\u003e16:9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaximum refresh rate\u003c\/td\u003e\n\u003ctd\u003e60 Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHD type\u003c\/td\u003e\n\u003ctd\u003e4K Ultra HD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay technology\u003c\/td\u003e\n\u003ctd\u003eLCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eViewing angle, horizontal\u003c\/td\u003e\n\u003ctd\u003e178°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eViewing angle, vertical\u003c\/td\u003e\n\u003ctd\u003e178°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePixel pitch\u003c\/td\u003e\n\u003ctd\u003e0.1554 x 0.1554 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay resolution\u003c\/td\u003e\n\u003ctd\u003e3840 x 2160 pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResponse time\u003c\/td\u003e\n\u003ctd\u003e5 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay diagonal\u003c\/td\u003e\n\u003ctd\u003e68.6 cm (27\")\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast ratio (typical)\u003c\/td\u003e\n\u003ctd\u003e1000:1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh Dynamic Range (HDR) supported\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel type\u003c\/td\u003e\n\u003ctd\u003eIPS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCI-P3 coverage\u003c\/td\u003e\n\u003ctd\u003e90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh Dynamic Range (HDR) technology\u003c\/td\u003e\n\u003ctd\u003eHigh Dynamic Range 10 (HDR10)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay diagonal (metric)\u003c\/td\u003e\n\u003ctd\u003e68.4 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResponse time measurement type\u003c\/td\u003e\n\u003ctd\u003eGTG (Gray to Gray)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth colspan=\"2\"\u003eMultimedia\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\u003ctr\u003e\n\u003ctd\u003eNumber of speakers\u003c\/td\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth colspan=\"2\"\u003eDesign\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket positioning\u003c\/td\u003e\n\u003ctd\u003eSmart\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct colour\u003c\/td\u003e\n\u003ctd\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth colspan=\"2\"\u003ePorts \u0026amp; interfaces\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuilt-in USB hub\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUSB Type-A downstream ports quantity\u003c\/td\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDMI ports quantity\u003c\/td\u003e\n\u003ctd\u003e2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDMI\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUSB Power Delivery (USB PD)\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUSB Power Delivery up to\u003c\/td\u003e\n\u003ctd\u003e65 W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNumber of USB Type-C upstream ports quantity\u003c\/td\u003e\n\u003ctd\u003e1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBluetooth\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWi-Fi\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth colspan=\"2\"\u003eErgonomics\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVESA mounting\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel mounting interface\u003c\/td\u003e\n\u003ctd\u003e100 x 100 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth colspan=\"2\"\u003ePower\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower supply type\u003c\/td\u003e\n\u003ctd\u003eExternal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAC input voltage\u003c\/td\u003e\n\u003ctd\u003e100 - 240 V\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAC input frequency\u003c\/td\u003e\n\u003ctd\u003e50\/60 Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower consumption (off)\u003c\/td\u003e\n\u003ctd\u003e0.5 W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\u003cth colspan=\"2\"\u003eWeight \u0026amp; dimensions\u003c\/th\u003e\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeight (without stand)\u003c\/td\u003e\n\u003ctd\u003e372.6 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDepth (without stand)\u003c\/td\u003e\n\u003ctd\u003e45.6 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWidth (without stand)\u003c\/td\u003e\n\u003ctd\u003e613.2 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWidth (with stand)\u003c\/td\u003e\n\u003ctd\u003e613.2 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDepth (with stand)\u003c\/td\u003e\n\u003ctd\u003e209.9 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeight (with stand)\u003c\/td\u003e\n\u003ctd\u003e452 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (with stand)\u003c\/td\u003e\n\u003ctd\u003e5.6 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (without stand)\u003c\/td\u003e\n\u003ctd\u003e4.5 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackage width\u003c\/td\u003e\n\u003ctd\u003e768 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackage depth\u003c\/td\u003e\n\u003ctd\u003e435 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackage height\u003c\/td\u003e\n\u003ctd\u003e130 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackage weight\u003c\/td\u003e\n\u003ctd\u003e7.8 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":58377658073470,"sku":"27U731SB-W.AEK","price":322.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0190\/0965\/files\/eMjcU7_Lk627wc5C8kVVg.c-r.jpg?v=1793703955","url":"https:\/\/www.backtotheoffice.co.uk\/products\/lg-27-4k-uhd-monitor-27u731sb-w","provider":"Back to the Office","version":"1.0","type":"link"}